Jess is about to turn 30 and is wondering where the time has gone
She has always wanted her own business, but she feels like she’s been a chameleon most of her life
She is scared of taking a risk and having it fail, and because of that she isn’t living up to her potential
and feels like she is only half living
“Next year I’ll start”
which stays the same the next year:
“next year I’ll start” 😵💫
When am I going to do it? Never, she thinks.
As she get older she feels the days are slipping away to be able to realise who she is. What are truly her thoughts, her beliefs?
Her biggest fear is that one day she’ll wake up and realise she wasted her life not doing the things she really wanted to do
The grim economic realities of living make her feel like there’s no room for dreams 🥺
Seeing other peoples success online, instead of inspiring her, is creating a sense of panic
The urgency of getting this done before it’s too late is causing ✧bursts✧ of action-taking and moving forward, but something keeps stopping her, and it doesn’t feel like she’s getting anywhere
She’s working hard but is getting lost in the details making her lose sight of the bigger picture
The urgency of getting this done before it’s too late is causing bursts of action taking and moving forward, but something keeps stopping her, and it feels like she isn’t getting anywhere
She’s hyperventilating on the infinite possibilities 👀
She is asking herself the question:
“What am I doing wrong?” Or maybe “What’s missing?”
Jess’ problems aren’t exclusive to her, her problems are common, but not hopeless.
⌲ Anyone who is starting out likely finds themselves in this pickle.
Sometimes it feels like you’ve got your foot on the pedal of two cars and they’re driving in opposite directions but how do you figure out which way to go?
A CLEAR strategy will get you out of this bind.
Ensure what you’re offering is in alignment, with your passions, your language with your values, your tone with your personality
You have set a clear container around the project you’re about to create so you allocate your resources effectively
Writing your copy (wherever words appear) will be easier
You’re able to get more out of the effort you’re putting in
Hone down your look & feel which can be translated into a cohesive style
You have set a clear container around the project you’re about to create so you allocate your resources effectively
Ensure what you’re offering is in alignment, with your passions, your language with your values, your tone with your personality
Quicker & easier to make decisions so you know when to say no, and the rare times when you should say yes
Able to communicate and collaborate your vision clearly
You feel authentic in your brand so you’re confident sharing your message and showing up online
So you’re able to take a little of the right stuff, and turn it into a lot.
Myth No #1
Professional graphics will solve your problems
❌ INCORRECT ❌ As a professionally trained graphic designer, I know the impact good graphics can have —
But when it comes to owning your own business, the core reasons people don’t move forward – have nothing to do with their graphics, logos, or colour palettes.
When clients come to me for design work, they haven’t come to me too late – they’ve often come to me too soon.
It’s like trying to picking a tin of paint for a house that you haven’t even built yet.
I’ve spent 9 years of trial and error, fine tuning my formulas to help my clients build their brands.
I’ve noticed patterns and pitfalls time and time again and I want to try and help you avoid them.
Your brand shouldn’t be built around a reaction to what’s getting likes on social media. Business growth isn’t about numbers in the algorithm.
Trends change, styles shift, audiences move on. I want you to attract perfect clients who are deeply connected to your values and your mission.
But like Jess, right now something is keeping you s t u c k.
You’re:
Angry at being stuck in your job and know you deserve so much better. And the longer you stay the more your soul and life force is eroding
Feel like a fraud, that someone might catch you out, that you “don’t know what you’re doing”
Feeling like you don’t have enough support from the people around you, you can feel the doubt or judgement, that starting a business is too risky.
Attracting PITA (pain in the a**) clients – these are the ones who take up all of your time and pay you diddly squat
They’re sapping most of your energies where you could really be spending it on tasks that will result in greater impacts.
People aren’t buying and you’re not sure why leading to desperate decision-making–and no good decisions can be made in a state of crisis. You can’t maintain a vision when you’re in survival mode.
You:
Feel the overwhelming need to polish every teeny detail, so nothing ever feels finished
Don’t feel comfortable being seen, putting yourself out there, opening yourself to criticism
Don’t know how to expand with a team and share the brand vision and direction clearly
(Maybe because you’re worried you might end up with something you hate, that you might get burned. So you end up trying to do everything yourself, thinking it’ll be easier, sapping your precious time from the higher priorities of your business.)
Are thinking the marketplace is too crowded and you’re not sure how to stand out against the competition.
You might even feel envious of other peoples success, that you don’t stack up, and wonder if it’s worth turning up to the audition.
Brands can’t be reverse-engineered through logic or analytics; they’re built through the emotional integrity of your story.
The story of you.
The sum total of everything that has brought you to this point.
Your experiences, your challenges, failures, successes, your perspective.
The charming muddle of your life story.
Stories tell us where we ARE and where we’re GOING.
Stories bridge the gap between imagination and reality.
Stories are a record, but also a destination: they map our past and guide our future.
Stories define us, tell us who we are, they connect us.
Businesses are sold, brands are told.ᵀᴹ
Stand out with Story
INTRODUCING:
Awaken your leader so you can have fans that feel like family ✨
Dish up your digital dynasty
Live Group calls once per week (7 weeks)
Ask specific questions, share personal challenges you need answering
35+ Videos pre-recorded
Training is released each week
Accountability
Access communal accountability so you’re sharing ideas and problems, cracking unexplored possibilities and confident you’re implementing what you learn
Workbooks for each module
Each module has its own workbook to take you step-by-step through the branding process
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Apply the lessons as you go so by the end you’ll have everything you need to grow your business
Facebook community
Support from like-minded entrepreneurs and a community of business owners from diverse backgrounds
Question template for customer testimonials
Copy-paste questions you can use to get powerful testimonials
No waffle, no filler. Structured & precise training so you’re never wasting your time
A few sneak peek exercises:
The Dan Sullivan question
Soul anchor exercise to uncover your deepest purpose
Narrow your niche to attract your ideal customers
Small, intimate group–not 100s and 1000s of members
Most courses can get so big that you get lost in the mix among 1000s of posts each day. We’ll get to know each other.
It’s easy to put others before yourself – working on your clients and not yourself – BUT we will become a chorus behind you can help you to take the stage.
A collaborative and supportive environment where you’re cheering each other on, providing the essential support as we endeavour on our foolhardy adventure of never settling.
WHAT WE WILL COVER:
MODULE 1
BRAND PURPOSE
Get clarity on what’s really driving you at a deep level
LESSON 1
Clarity tool
Vision planning: Where focus goes, energy flows.
Find out what you need to do to get the results you want. Transform your future by thinking big picture. Elevate your thinking from the melee of the daily grind, seeing your business with Eyes Above.
LESSON 3
Values
This exercise aims to align your values, decisions and actions.
Values are like constellations – they guide us when we are drifting in a vast ocean with an uncontrollable undercurrent. They give us a point of reference showing us where we aspire to go.
They are what make you unique. Integrity and authenticity can be the edge over your competitors
LESSON 2
Soul Anchor
Peel away the layers to find your internal motivating factors. These are deeply personal and individualised – this will rarely be the same for two different people and sits in your heart centre.
Many of us, even people who have achieved what others would perceive as success, might not fully grasp what’s motivating us on a deep level. In the process of striving for an idea of success, you may compromise a deep motivating value, which can lead to internal conflict. Despite following the common metrics of success we may feel a sense of dissatisfaction that can be hard to place.
LESSON 4
Brand Beliefs
Strong brand beliefs are vital.
Here we identify the beliefs that underlie your brand so that you can attract your ideal customers and clients.
When your beliefs align with your actions, when they exist with congruity, you experience less friction and have a clear + calm outlook. Decision-making is natural and you’ll know when to say no.
MODULE 2
BRAND PROMISE
Eyes above viewing of your offerings and your services
LESSON 1
Creating your brand vision statement
Wave it proudly on your website, communicating to new customers the future you are working to bring into reality.
LESSON 2
Mission
Win loyal customers who keep coming back and sing your praises.
LESSON 3
The business hack that will make it a no-brainer for customers to say yes to what you offer
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Visualisation Meditation
Tap into your subconscious, ensuring the mind works in harmony rather than in conflict with itself, collaborating to create the vision you hold for your future
MODULE 3
POSITIONING
Learn how to stand out in the marketplace
LESSON 1
Differentiate or die
Learn how to stop worrying about the competition and stand out in a crowded marketplace
LESSON 3
Don’t be everything to everyone
The hardest easiest choice to free you from indecision and fast track your biz growth
LESSON 5
Premium Branding
Why you should never compete on price
LESSON 7
Positioning tool
Easy guide to nail down what you do and who you serve so you’ll never be lost
LESSON 2
Find your créneau
Comfortably choose (finally…!) your niche so you can attract more customers
LESSON 4
Connection
Discover the 6 human needs to deeply understand your customer
LESSON 6
[Case study]
You can’t copy your way to the top
A lesson in what NOT to do
MODULE 4
MESSAGING
Attract raving customers who come back again & again
LESSON 1
Customer Profile
Uncover the exact language you should use, so prospects will know what you’re selling is exactly what they need, converting them into customers
LESSON 3
Word of-mouth marketing
Why people talking about your products is more powerful than any billboard
LESSON 5
How to get incredible testimonials
Even the best customers can have a hard time writing testimonials. Never miss another opportunity to get social proof by using my template to make it easy for you both
LESSON 2
Copy-paste questions you can swipe
Steal my pre-written questions to extract everything you need to know about your ideal customers wants, desires, pains and fears
LESSON 4
Customer retention
Why it’s more important (to your bottom line) to keep a customer than to gain a new one
MODULE 5
NAMING YOUR BRAND
Don’t create a bottleneck and delay naming your brand
LESSON 1
The 7 Criteria for a great brand name
Learn the essential rules to create a memorable brand name
LESSON 3
What NOT to do – Branding Blunders to avoid
Case study on a classic Aussie brand bungle
LESSON 6
How to use the magic of language to conjure a new brand name
Learn the specific technical techniques to create a brand new, brand name
LESSON 2
What’s in a name?
Case studies of successful brands
LESSON 4
How to make sure your brand name is cohesive
LESSON 5
Taglines
The Robin to your Batman, your trusty brand name sidekick (+ what no to do)
MODULE 6
BRAND PERSONALITY
Staying in alignment with your own voice
LESSON 1
How to find your voice
Staying in alignment with your own voice: following your internal frequencies so you aren’t fed by the gremlins of online comparison and feel confident in what you’re putting out there
LESSON 3
The halo bias
Learn the simple equation on getting people to trust you and ultimately, buy from you
LESSON 5
Archetypes
Archetypes show up in fairy tales, folks songs, dreams, pop music and movies like Disney. Uncover your brand archetype to connect with people in a way that transcends cultural boundaries
LESSON 2
Brand case studies
A brand you know wasn’t always how you knew it, and a modern brand example
LESSON 4
Alignment vs consistency
It’s not just about numbers and metrics or trying to game the algorithm. This is a long-term strategy for being in business for decades–not for 15 minutes
MODULE 7
STORYTELLING
One of the most underrated business techniques
LESSON 1
Where did storytelling begin?
Why we need storytellers
What neuroscience says about language and how you can connect directly with the emotions of your audience
LESSON 3
The object experiment
The value we attach to objects can be completely altered by the story we wrap it in & how a piece of junk can go from 99cents to antique prices
LESSON 2
How a 100-year-old book about Etiquette was brought to life by story
A hot sales page tip to convert your buyers
LESSON 4
Pet Rocks!
How an advertiser used copywriting to sell rocks, became a millionaire and created an icon
LESSON 5
The 7 Classic Story Archetypes
Follow timeless frameworks to tell purposeful stories that transcend words and become immeasurable, weaving through culture and mythology–a place where customers feel there is no replacement
Want to check out the modules in a nicely packaged PDF? Download it here
JOIN & GET:
The full Eyes Above Training Course – this includes access to all of the module content (including the videos and worksheets) – Value $1999
Access to the private Eyes Above Facebook community (meet other Eyes Above students who are also building their businesses) – Value $499
7 weeks of Live Group Coaching Calls (Accountability to help guide you through and get the most out of the course) – Value $1999
Voicenote group – Value $250
BONUSES:
Free access to my Micro Storytelling Course PLUS the Workbooks – Value $79
Access to Grigoria Kritsotelis’ Vision Casting workshop
Access to the Bug Out Kit mini-course to learn how to run your entire business online • Value $149
Refund Guarantee – 100% Risk-Free
⌲ View the first 2 modules in their entirety and if you don’t get the value and support you signed up for, show us you did the work and we’ll happily refund your payment.
This means you have about 30 days to get a refund and better still, you can KEEP all of the workbooks for Modules 1-2.
Try the course out for yourself, and if you still don’t think it’s for you, no guesswork needed.
If you think there’s even a small chance Eyes Above can work for you, you should enrol today.
The total value is $5076 but you’ll pay less than half of that total price.*
Enrol today for 12 Monthly Payments of AUD$222 per month
OR one upfront payment of AUD$2499 (save $167)
(Just $222 today) 👇
Doors close January 31 at midnight AEST
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Is this course for you?
This course is for you if:
You want to make clear effective decisions so you’re spending your time and money on the right things–not wasting resources on projects or new ideas that never should have been entertained in the first place
You’re thinking “oh my god this is going to be too much work” but you don’t want to give up
If you’re already successful, this process can help re-fresh – you might think if you’re already doing well you don’t need to do this work, but don’t get caught in the law of familiarity. We are committed to practicing mastery. Fundamentals are practiced daily by top athletes and master-craftsmen. We follow the same ethos.
You are ready to expand with a team and want to be comfortable communicating your vision
You want to be surrounded by people who can celebrate your victories, pick you up when you’re struggling & share your breakthroughs
Want to make connections and attract dream clients who show up, value your time, and are passionate + excited to work with you
You’re sick of your creativity being stifled and the impossible standards you’ve created for yourself
This course is NOT right for you if:
You’re actually looking for a consultant to implement things for you
You want to have everything in the brand so polished and perfected before you begin
You want to learn about graphic design (while I am also a designer, I’m not teaching that specifically in this course)
You want to work one-on-one with someone exclusively (this is a group program)
Ok suuuureeee but…..
“I don’t have time to spare”
It can be really hard to put your life on hold and to shift out of your current circumstances
Investing 30 minutes a day can free you from the cycle of treading water to survive. It’ll help you to have more time in the future and to reshape the circumstances of your life.
“I can do this myself”
Absolutely. I’ve spent 9 years of trial and error, fine-tuning my formulas with my clients as well as my own business.
I’ve noticed patterns and pitfalls time and time again and I want to try and help you avoid them.
Working with clients to establish a solid brand foundation for all future growth, I’ve spent years and countless hours developing my processes. And now I have condensed the sum-total of my experience for you in the clearest, simplest and quickest way possible!
“I just need a logo and colour palette”
Early on, when I worked exclusively as a graphic designer, I noticed a pattern with my clients. A common factor holding them back. It wasn’t their logo. Their graphics were beautiful, but they were stuck moving the business forward.
I’ve created a step-by-step process for you to follow to build a lasting brand that’s all you so you can become as successful as you can possibly be.
“My cousin/sister/mum/social media person told me to do it this way”
Anyone who tells you there is only one way to do something is either lying or trying to sell you something.
Some people who create branding courses have only ever worked on their own brand. While that’s valuable, it’s also a limited perspective
I’ve collaborated with many different brands and businesses to create a method that works across the board.
What changed for me after working with Stacey:
“Fucking everything. Absolutely everything changed – my mindset completely changed, my ability to just get things done changed, dealing with overwhelm, my confidence changed, my ability to show up as my true self changed – also my self-awareness, my whole mindset basically. I can now literally run my business. Still with guidance of course but I can create automations for emails, I can create content, I can set up everything to launch a new course,
I can do so much now that you’ve taught me since I’ve worked with you that I couldn’t do before and it’s not just in regards to branding, it is literally all to do with starting and launching a business.”
Stacey is amazing at pulling out the soul of your brand.
When I came to Stacey I was in the midst of a transition in my business and I was a little clueless about making my brand cohesive. During our time together there were so many aha moments…
She is a master at translating muddled thoughts into solid coherent brand statements!
As an added bonus, Stacey even helped me with some money mindset stuff, which I REALLY needed!
Stacey is more than a branding expert, she is also an implementation partner. She comes up with the most brilliant ideas, right on the spot!
By the close of our session, I felt clear, confident, and on-purpose!
I cannot thank you enough Stacey, for being so generous with your skills and talent, for making me feel comfortable, and for helping me make shift happen!!!
