Website and Branding for
Susan Farrell Art
Logo
The new symbol represents Susands initials S and F, and a leaf as a nod to Susan’s love of lotus flowers and the growth they symbolise.
Icon
Branding Suite
Susans logo shown on different collateral
Susans old site was starting to become outdated so we modernised and cleaned everything up & introduced a new colour palette
Brand Colours
30 page PDF for her Serendipity eCourse students
Behind the scenes brand development
Colour inspiration
Early concept ideation
Before and after!
You can see Susans original site here on the left and the updated re-design on the right.
We reduced her menu to 5 top menu items, one feature as the viewer lands directing people to Susan’s No. 1 goal of promoting her online courses (purple button.)
By removing some of this visual clutter we’re helping people to navigate the site with less overwhelm.
