AT THE HEART OF EVERY GOOD BUSINESS
is Good Branding
It’s also true that if a business is struggling to be unique, engage with new customers and maintain
momentum – it’s probably because of unclear branding.
I have a friend, let’s call her… Shrimpy.
Shrimpy wants to start an online business. She wants to teach new mums how to implement more sleep and maintain a sense of community in their lives. She has some elements in place (she understands her target market and has a clear product in mind) but she’s having trouble piecing everything together. Also she’s got a problem. You know the type. One of those blockage problems that has the unfortunate habit of effecting everything down the pipeline.
For her, it’s naming her business. Without it, she can’t move forward.
And because she can’t find the perfect name for her business, she can’t get the logo designed, she can’t buy the web address, create a Facebook page or register the business name.
She also has no idea what tools to purchase or implement because there are so many to choose from and it would take hours (maybe even months) of research. Ultimately, she’s worried she’ll make the wrong choice and waste her time and money. Of course, none of this does much to calm her doubts, not to mention the creeping feeling that sometimes makes her feel like a bit of a fraud.
She tries to ignore those internal voices and launch her online business while simultaneously being her own IT support, PR manager, web developer and customer service rep – all while delivering the goods to her clients.
There are 3 ways Shrimpy can grow and move forward with her business. She can:
At the moment, Shrimpy’s created a new option:
4. Do nothing.
She’s been doing a whole bunch of No. 4 and–surprise!–the situation isn’t getting any better.
Let’s look at the other options in more detail.
Option 1: DIY everything.
Spend weeks trying to come up with the right name. Before she knows it, weeks roll into months. Endless brainstorm sessions and Facebook posts ultimately circle around names like ‘Sleep Help’ or ‘Sleeping Better’, or some other variation which contains ‘sleep’ in the title, until Shrimpy glazes over and words become a series of letters that come for her in her sleep.
She starts feeling completely unmotivated. How can she run a business that she can’t even start? Then the roll-on side-effects kick in. Not being able to launch her site. Even if she could, what product would she focus on? Then there’s the hard reality that her profit will always be limited if she can’t draw more customers. Meanwhile all this worry work hasn’t made any money and she’s no closer to having more time and freedom.
Option 2: Hire someone.
This hire is likely someone’s nephew. First, the good news. Nephews are never hard to find. They’re everywhere. If you don’t have one, you can use someone else’s. ? (You can borrow mine but at the moment he’s only 2.)
They’re cheap, know a little code and have a cracked copy of Photoshop. Their grasp of the technology is better than yours, so by default they’re an expert. Not so different from a 99 Designs slave auction, in a matter of hours they can mock you up a logo of questionable quality that may or may not breach copyright law (don’t worry, you’ll find out soon enough!).
But the biggest problem with Option 2 is this: what tasks does Shrimpy choose to outsource? What should Shrimpy focus on and what can be left for someone else to do?
Option 3: Get help.
How is getting help different to hiring someone? Well, athletes have coaches, actors have directors and Shrimpy needs a brand strategist. A brand strategist works with Shrimpy to help clarify her products and services, which helps determine the perfect name for her business.
The brand strategist advises the best tools for Shrimpy to implement. She’s free to create her logo, Facebook page and register the business. With her business moving forward she already feels like less of a fraud, is more confident in balancing her many roles and has gained mountains of clarity for the year/s ahead.
Happy ending for Shrimpy.
This is where I come in.
With 8 years experience as a communication designer, I’ve helped businesses to improve their brand and engage deeply with customers. Most brand strategists aren’t designers; they wouldn’t know a serif from a vector. I’m able to provide a holistic perspective you won’t find elsewhere.
When you work with me, you’ll get individualised feedback about what to focus on. Become more organised and effective. Increase income and productivity. Make fast progress towards your goals and greater fulfilment from your work.
As a Branding Strategist I can help you:
- Focus and prioritise your most important tasks (and help you delegate the rest)
- Become a spout of unlimited ideas, ideas that might save you time and help you connect the dots.
- Be there to celebrate with you when you achieve something your friends don’t understand (it can be a bit demoralising when people don’t get it)
- Be a support for you when you fall
- Create your vision for the future with advice and strategy to back it up
- Learn, grow and gain a friend for life
- Keep you accountable and push you outside of your current perspective (I’ll be nice about it :))
You want to be more organised and effective. You want increased income and productivity. You want to make fast progress towards your goals and fulfilment from your work.
A coach is the perfect person to see things we miss and suggest real solutions.
I won’t just tell you what you want to hear. I’ll be completely transparent with my own experiences and share whatever I can so you can avoid the mistakes I made.
The international coaching Federation states that 86% of people had a return on their investment and 99% were satisfied with the process. If you’re in business you wanna be on the right side of those odds.
Often, we can’t see the solution to our problems because we’re too close to our project or we don’t know what the problem is.
Having a sounding board for our ideas or getting advice on what to do next can help shave hours, months or years off our business (and personal) growth.
Stacey is amazing at pulling out the soul of your brand.
When I came to Stacey I was in the midst of a transition in my business and I was a little clueless about making my brand cohesive. During our time together there were so many aha moments… she is a master at translating muddled thoughts into solid coherent brand statements! As an added bonus, Stacey even helped me with some money mindset stuff, which I REALLY needed!
Stacey is more than a branding expert, she is also an implantation partner. She comes up with the most brilliant ideas, right on the spot! By the close of our
I cannot thank you enough Stacey, for being so generous with your skills and talent, for
making me feel comfortable, and for helping me make shift happen!!!
The good news is, all of this can happen quickly and get you moving, motivated and fulfilled by the work that you do. You’ll feel lighter, on purpose and less overwhelmed – which is what most people tell me after they’ve spoken to me after one of our sessions.
You’ve read this far so I’m assuming you want to see how you can work with me (yay! ?)
I can’t wait to meet you, so here are the ways you can work with me as your Brand mentor.
1. One-off session.
No need to outlay a huge chunk of cash or get into anything long-term. You have something you want to figure out or maybe you need a morale boost. Only $55 for a 60-minute session. Afterwards, I’ll email you a recording of the session with some key notes on what we covered and suggestions on how to improve. Often the email contains between 5-20 action steps, suggestions and tips on how you should move forward. Click here to buy now.
I want to offer these sessions because when I started my online business 4 years ago I made mistakes that kept me stuck for months. Some lessons took me years to learn. Pick my brain and use my experiences to help jump some of those growing pain hurdles. Let me help you push your business forward sooner.
WHAT WILL HAPPEN
Before our first session, you’ll fill in a short form letting me know a bit about you and your business.
Then leave it with me! There’s nothing else you need to prepare. I’ll research your business on Facebook, website or whatever social profiles you may have set up (don’t worry if you don’t, gives us more room to plan).
And I’ll walk you through the rest! Worry takes so much energy and doesn’t leave you with much to show for it.
Put your energy where it makes a difference. Hiring a Brand Strategist is the best gift you can give yourself.
Steve Forbes said it best:
“Your brand is the single most important investment you can make in your business.”
Still not sure? Why not speak to me and see if we vibe well. It’s a free 20-minute call, no strings attached.
If you can’t find a slot that suits, send me an email: firstname.lastname@example.org
and I’ll see how I can accommodate you.
Stacey helped turn my brand around
She helped me create my brand. She also helped me implement it with great branding tips, she took so much of her free time to guide me and help me. I am so grateful for Stacey and if you want a great branding coach and a creative mind to partner with she’s